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Distil reaps reward of promotions as Christmas sales rise

Revenues and volumes increased by 29%, supported by a 53% increase in marketing investment
Marketing spend rose by 53% over the Christmas quarter

Distil PLC’s (LON:DIS) sales picked up strongly over Christmas as the spirit producer upped the support for its premium brands portfolio.

Revenues and volumes increased by 29% as the marketing investment in RedLeg Spiced Rum, Blackwoods Gin and Vodka, Blavod Black Vodka, Jago's Cream Liqueur and Diva vodka rose by 53%.

READ: Distil reports profit jump as marketing investment pays off

Over the nine months December there was a 36% rise in revenue and 30% in volume. Promotional spend this year has also increased by 51%.

Don Goulding, executive chairman, said there had been growing volume and value across all trade channels.

Early reports from major customers indicate good year-on-year sales in the four weeks running up to Christmas, although consumers appeared to leave many purchases and celebrations until late in the month. 

“The full year out-turn is expected to be in line with market expectations." 


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