JET will work to expand the presence of Iron Energy, a Tyson-branded drink of which LeanLife is the exclusive distributor, in the US market. With more than 150,000 distribution points at its disposal, the company believes JET can bring the product to customers across the country.
The plan is to line up 10,000 convenience stores across multiple chains, in addition to 1,800 supermarket stores through a regional retailer.
"We are very pleased to be working with a proven professional sales team with a track record of success in the US,” LeanLife CEO Stan Lis said in a statement. “Their experience in the energy drink space will be extremely valuable for LeanLife. JET understands our needs and will assist on many fronts in making significant sales."
Mike Tyson Iron Drinks is produced by FoodCare, a Poland-based company. LeanLife has an exclusive distribution agreement with FoodCare to distribute various energy drinks in the US and Canada.
"Iron Energy is a brand that speaks for itself and includes a line of great tasting energy drinks that is well positioned to be the next big thing in the multi-billion-dollar energy drink market.” JET VP of Business Development said in a statement. “Mike Tyson is a worldwide icon."
Additionally, LeanLife announced that it has granted incentive stock options to officers, directors and consultants, entitling them to purchase a total of 8 million shares at C$0.05 per share.
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