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Pete Meadows

Group Chief Commerical Officer & Board Director

Pete is the Chief Commercial Officer for Proactive as well as being co-founder and Chief Executive of Brighter IR. Having grown up in parallel with the advent of home computing during the early 80s, his interest and passion for all things digital was cemented at an early age. Pete began his career within investor relations in 2003, and his experience working for other agencies helped define the way we do business today. Outside of work, Pete’s a huge fan of virtual reality gaming (allowing him to fulfil his fantasy of being a racing driver), cowboy coder and devoted family man.

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